1968 Chevrolet Pickup: A Classic American Truck

1968 Chevrolet Pickup sets the stage for this enthralling narrative, offering readers a glimpse into a story that is rich in detail and brimming with originality from the outset. The 1968 model year marked a significant point in Chevrolet’s pickup truck history, introducing a range of updates and refinements that solidified its position as a reliable and versatile workhorse.

This iconic truck, known for its rugged durability and timeless design, captured the hearts of Americans seeking a vehicle that could handle any task.

The 1968 Chevrolet Pickup wasn’t just a vehicle; it was a symbol of American ingenuity and craftsmanship. It offered a blend of practicality and style that resonated with a wide range of drivers, from farmers and ranchers to everyday commuters.

Whether hauling cargo, transporting families, or simply cruising down the open road, the 1968 Chevrolet Pickup embodied the spirit of adventure and reliability that defined the era.

The 1968 Chevrolet Pickup: A Year of Transition and Innovation

The 1968 Chevrolet Pickup marked a significant year in the evolution of Chevrolet’s pickup truck line. This model year saw the introduction of a new, more modern design, along with several mechanical upgrades that improved performance, durability, and comfort.

It was a pivotal point in Chevrolet’s truck history, laying the groundwork for the successful pickups that would follow.

Design and Styling

The 1968 Chevrolet Pickup featured a completely redesigned body, offering a more modern and sophisticated look compared to its predecessors. The most notable change was the adoption of a new, more rounded grille design, which replaced the previous, more angular grille.

This new grille, featuring horizontal bars, was more in line with the styling of other Chevrolet models of the time, giving the pickup a more unified appearance with the rest of the Chevrolet lineup. The 1968 pickup also featured a new hood design with a pronounced center bulge, as well as redesigned front fenders and a more sculpted side profile.

These changes not only improved the truck’s aesthetic appeal but also contributed to better aerodynamics and reduced wind resistance.

Engine Options

The 1968 Chevrolet Pickup offered a range of engine options to suit various needs and preferences. The base engine was a 230 cubic inch (3.8L) inline-six, providing reliable performance for everyday use. For those seeking more power, a 250 cubic inch (4.1L) inline-six was also available, offering increased torque for towing and hauling.

For the discerning driver, Chevrolet offered a 283 cubic inch (4.6L) small-block V8, delivering impressive power and acceleration. The top-of-the-line option was the 327 cubic inch (5.4L) small-block V8, providing the most powerful performance in the lineup. This engine was known for its smooth operation and impressive power delivery, making it a popular choice among enthusiasts.

Notable Features

The 1968 Chevrolet Pickup was equipped with several notable features that enhanced its functionality and comfort. A new, more comfortable cab interior was introduced, featuring improved upholstery and a more ergonomic dashboard layout. The truck also offered optional features such as power steering, power brakes, and an AM radio, providing a level of convenience and comfort that was rare in pickups of the time.

The 1968 Chevrolet Pickup was also available in a wide range of trim levels, from the basic work truck to the more luxurious Cheyenne model, catering to a diverse range of customer needs.

Interesting Facts and Trivia

• The 1968 Chevrolet Pickup was the first model year to feature the “C/K” designation, which stood for “Chevrolet/K-series.” This designation was used to differentiate Chevrolet’s pickups from their GMC counterparts, which were designated as “GMC/K-series.”
• The 1968 Chevrolet Pickup was also the first model year to offer a factory-installed air conditioning system, providing a welcome respite from the heat in warmer climates.
• The 1968 Chevrolet Pickup was featured in the popular TV series “The Dukes of Hazzard,” with the General Lee, a modified 1969 Dodge Charger, being based on a 1968 Chevrolet Pickup chassis.

Design and Styling

The 1968 Chevrolet Pickup marked a significant shift in design philosophy for the model line, offering a blend of modern aesthetics and rugged practicality. Chevrolet aimed to create a truck that appealed to both workhorse and recreational users, reflecting the evolving demands of the American automotive market.

The 1968 Chevrolet Pickup, a workhorse of its time, exemplified the ruggedness and dependability that Chevrolet was known for. While its design was rooted in practicality, Chevrolet’s history boasts vehicles with a more elegant flair, such as the 1916 Chevrolet Touring , a classic touring car that showcased the brand’s early commitment to automotive innovation.

Returning to the 1968 Chevrolet Pickup, its robust construction and versatility made it a popular choice for farmers, businesses, and families alike.

Exterior Design

The 1968 Chevrolet Pickup featured a redesigned front end that emphasized a more modern and streamlined appearance. The grille was larger and more prominent, incorporating a horizontal chrome bar with the Chevrolet emblem centered. The headlights were now rectangular and positioned closer to the grille, creating a wider and more assertive front fascia.

The hood featured a pronounced center crease that added visual interest and enhanced its muscular profile. The overall design aimed for a balance of contemporary style and functional utility.

Trim Levels

Chevrolet offered a range of trim levels for the 1968 Pickup, each with its own unique styling elements to cater to different buyer preferences.

• Custom: The base trim level, the Custom, featured a simple and functional design with minimal chrome accents. It was intended for practical work applications.
• Custom Cab: This trim level added chrome accents to the grille, bumpers, and side trim, giving it a slightly more upscale appearance. It offered a balance of practicality and style.
• Camaro: The Camaro trim level, inspired by the popular Chevrolet Camaro sports car, featured a distinctive grille with a horizontal chrome bar and a unique “Camaro” emblem. It also included side trim and wheel covers that added a sporty touch.

  The Camaro trim was designed to appeal to buyers seeking a more stylish and sporty pickup truck.

Interior Design

The interior of the 1968 Chevrolet Pickup was designed with practicality and comfort in mind. The dashboard featured a simple and functional layout with easy-to-read gauges and controls. The steering wheel was a standard two-spoke design with a comfortable grip.

The seats were available in a variety of upholstery options, including vinyl and cloth, offering a comfortable ride for both the driver and passengers. The cabin layout was spacious and functional, providing ample room for passengers and cargo.

Engine and Performance

The 1968 Chevrolet Pickup offered a range of engines designed to meet the diverse needs of its buyers. From robust workhorses to fuel-efficient options, the engine choices catered to both heavy-duty tasks and everyday driving.

Engine Options and Performance

The 1968 Chevrolet Pickup came equipped with a selection of inline-six and V8 engines. The inline-six engines, known for their durability and efficiency, were popular choices for light-duty applications. On the other hand, the V8 engines offered more power and torque, making them suitable for heavier loads and towing.

• 230 cu in (3.8 L) Inline-Six:This engine, also known as the “Thriftmaster,” produced 120 hp (89 kW) at 4,000 rpm and 190 lb⋅ft (258 N⋅m) of torque at 2,000 rpm. This engine was a standard offering on the base models of the pickup.

• 250 cu in (4.1 L) Inline-Six:This engine, also known as the “Turbo-Thrift,” delivered 155 hp (116 kW) at 4,000 rpm and 220 lb⋅ft (298 N⋅m) of torque at 2,000 rpm. This engine was a more powerful option for the inline-six lineup, offering a balance of power and efficiency.

• 283 cu in (4.6 L) Small-Block V8:This engine, known for its performance and reliability, produced 195 hp (145 kW) at 4,400 rpm and 280 lb⋅ft (380 N⋅m) of torque at 2,400 rpm. This engine was a popular choice for those seeking more power and towing capability.

• 327 cu in (5.4 L) Small-Block V8:This engine, known for its power and responsiveness, delivered 210 hp (157 kW) at 4,400 rpm and 300 lb⋅ft (407 N⋅m) of torque at 2,800 rpm. This engine was the top-of-the-line offering for the 1968 Chevrolet Pickup, providing ample power for demanding tasks.

Transmission Choices, 1968 Chevrolet Pickup

The 1968 Chevrolet Pickup offered a range of transmission options, each tailored to the specific engine and intended use.

• Three-speed manual:This transmission was standard on base models and provided a simple and reliable way to shift gears.
• Four-speed manual:This transmission offered a more versatile gear selection for better control and performance.
• Powerglide two-speed automatic:This automatic transmission was a popular choice for its simplicity and ease of use.
• Turbo Hydra-Matic three-speed automatic:This automatic transmission offered smoother shifting and better fuel economy compared to the Powerglide.

Features and Options

The 1968 Chevrolet Pickup offered a wide range of features and options, allowing buyers to customize their trucks to fit their specific needs and preferences. From basic work trucks to luxurious models, Chevrolet provided a variety of choices for both functionality and style.

Standard Features

The standard features included in the 1968 Chevrolet Pickup provided a solid foundation for work and everyday use. These features were designed to ensure reliability and practicality, making the truck a dependable choice for various tasks.

• Engine:The standard engine was a 230 cubic inch (3.8-liter) inline-six, offering a balance of power and fuel efficiency. This engine was known for its durability and reliability, making it suitable for various work applications.
• Transmission:A three-speed manual transmission was standard, providing a straightforward and reliable driving experience. This transmission was simple to operate and provided adequate gear ratios for everyday driving and light-duty hauling.
• Suspension:The standard suspension consisted of a front independent suspension with coil springs and a rear rigid axle with leaf springs. This setup provided a comfortable ride and good handling for its time.
• Brakes:Drum brakes were standard on all four wheels, offering reliable stopping power. These brakes were common in vehicles of this era and provided adequate stopping performance for most driving conditions.
• Interior:The interior was functional and utilitarian, with vinyl upholstery and a simple dashboard layout. This focus on practicality made the truck suitable for both work and personal use.

Available Options

Chevrolet offered a wide array of options to enhance the 1968 Pickup’s functionality, comfort, and style. These options allowed buyers to personalize their trucks to meet their specific needs and preferences.

• Engines:Several engine options were available, including a more powerful 250 cubic inch (4.1-liter) inline-six and a range of V8s, such as the 283 cubic inch (4.6-liter) and the 327 cubic inch (5.4-liter). These engines offered increased power and performance for heavier hauling or recreational use.

• Transmissions:A four-speed manual transmission and a Powerglide two-speed automatic transmission were available as options, providing more choices for driving style and convenience. The four-speed manual offered more control and better fuel economy, while the Powerglide automatic provided effortless driving, especially in stop-and-go traffic.

• Cab Styles:The 1968 Pickup was available in both standard and extended cab configurations. The extended cab offered additional passenger space and storage, making it suitable for larger families or those who needed to transport more passengers. This option provided more versatility for both personal and professional use.

• Bed Styles:The truck offered a variety of bed lengths, including 6.5 feet and 8 feet. The longer bed provided more cargo space for hauling larger items, while the shorter bed offered better maneuverability in tight spaces. These options catered to different needs and applications, making the truck adaptable to various tasks.

• Interior Features:A range of interior options were available, including vinyl upholstery, cloth upholstery, carpeting, and various trim levels. These options enhanced the comfort and aesthetics of the cabin, making the truck more enjoyable for both work and leisure activities.
• Exterior Features:Chrome bumpers, side moldings, and wheel covers were available as options, adding a touch of style and sophistication to the truck’s appearance. These options enhanced the truck’s visual appeal and made it more desirable for personal use.

Optional Equipment Packages

Chevrolet offered various optional equipment packages to enhance the 1968 Pickup’s capabilities and features. These packages bundled together specific options, providing convenience and value to buyers.

• Custom Package:This package included features that enhanced the truck’s style and comfort, such as chrome accents, upgraded interior trim, and a more powerful engine. The Custom package appealed to buyers who desired a more stylish and comfortable truck for both work and personal use.

  The 1968 Chevrolet Pickup was a workhorse, known for its ruggedness and reliability. While it lacked the sleekness of its passenger car counterparts like the 1966 Chevrolet Chevelle , the pickup offered a different kind of appeal, one that resonated with those who needed a vehicle that could handle tough jobs.

  The 1968 model was a popular choice for farmers, construction workers, and anyone who needed a vehicle that could get the job done.

• Camper Special Package:This package was designed for those who planned to use their truck for recreational purposes, such as camping and towing. It included features like a heavier-duty suspension, a larger fuel tank, and additional electrical outlets. The Camper Special package provided the necessary capabilities for towing trailers and enjoying outdoor adventures.

Accessories and Aftermarket Parts

A wide range of accessories and aftermarket parts were available for the 1968 Chevrolet Pickup. These options allowed owners to further personalize their trucks and enhance their functionality.

• Performance Parts:Aftermarket performance parts, such as high-performance camshafts, exhaust systems, and intake manifolds, were available to enhance the engine’s power and performance. These parts appealed to enthusiasts who desired to improve their truck’s acceleration and overall driving experience.
• Suspension Upgrades:Aftermarket suspension components, such as heavier-duty springs and shocks, were available to improve the truck’s handling and load-carrying capacity. These upgrades were beneficial for those who used their trucks for heavy hauling or off-road driving.
• Interior Accessories:Various interior accessories, such as seat covers, floor mats, and dashboard gauges, were available to enhance the truck’s comfort and functionality. These accessories allowed owners to personalize their truck’s interior to their liking and improve their driving experience.
• Exterior Accessories:A range of exterior accessories, such as bedliners, running boards, and roof racks, were available to improve the truck’s practicality and functionality. These accessories made the truck more versatile for hauling different types of cargo and carrying additional equipment.

Production and Sales

The 1968 Chevrolet Pickup, despite being a transitional model, saw robust production and enjoyed a successful run in the market. The model’s continued popularity and its place in Chevrolet’s lineup were testament to its enduring appeal.

Production Numbers

The 1968 Chevrolet Pickup, including the C/K series, was produced in significant numbers, reflecting its enduring popularity. While precise production figures for each trim level are not readily available, it’s estimated that Chevrolet produced tens of thousands of these trucks.

The 1968 Chevrolet Pickup was a popular choice for its ruggedness and reliability, but it lacked the modern features that would become commonplace in later years. For those seeking a more refined experience, the 1992 Chevrolet C/K 1500 offered a significant upgrade with its fuel-injected V8 engine and improved suspension.

While the 1968 model may hold a special place in automotive history, the 1992 C/K 1500 demonstrated the evolution of the Chevrolet pickup truck towards a more comfortable and technologically advanced vehicle.

Sales and Market Reception

The 1968 Chevrolet Pickup received positive market reception, continuing the strong sales trajectory of its predecessors. The model’s ruggedness, reliability, and versatility made it a favorite among both commercial and private buyers. Its enduring appeal is evident in its lasting presence on the roads and in the hearts of enthusiasts.

Notable Events and Milestones

The 1968 Chevrolet Pickup saw several notable events and milestones that shaped its production and sales. One such event was the introduction of the new C/K series, which offered increased payload and towing capacities, enhancing the truck’s appeal for commercial use.

This model year also saw the introduction of the new 396 cubic inch big-block engine, providing more power and torque for demanding tasks.

Legacy and Impact: 1968 Chevrolet Pickup

The 1968 Chevrolet Pickup, despite its relatively short production run, holds a significant place in the history of Chevrolet trucks. It marked a transition period for the brand, introducing new design elements and technological advancements that would shape future generations of pickups.

The 1968 Chevrolet Pickup’s Impact on the Truck Market

The 1968 Chevrolet Pickup’s introduction coincided with a growing demand for more comfortable and versatile trucks. Its updated styling, improved ride quality, and expanded range of options contributed to this shift. The model’s success helped Chevrolet solidify its position as a leading manufacturer in the burgeoning pickup truck market.

The 1968 Chevrolet Pickup’s Lasting Impact on Chevrolet’s Pickup Truck Legacy

The 1968 Chevrolet Pickup’s design cues, including its distinctive grille and rounded body lines, influenced subsequent generations of Chevrolet pickups. The model’s focus on comfort and versatility also paved the way for the development of more passenger-friendly trucks, a trend that continues to this day.

The 1968 Chevrolet Pickup’s Preservation and Celebration by Enthusiasts

The 1968 Chevrolet Pickup remains a popular choice among classic truck enthusiasts. Its timeless design, relatively affordable price point, and potential for customization make it a desirable vehicle for restoration and modification. Numerous clubs and online communities dedicated to the model foster a vibrant community of owners who share their passion for this iconic truck.

Ultimate Conclusion

The 1968 Chevrolet Pickup left an enduring legacy, influencing the design and functionality of future generations of Chevrolet trucks. Its timeless appeal continues to captivate enthusiasts today, with many examples meticulously restored and cherished for their historical significance. The 1968 Chevrolet Pickup is a testament to the enduring power of American automotive ingenuity, a vehicle that continues to inspire awe and admiration for its ruggedness, versatility, and timeless design.