The 1937 GMC Custom stands as a testament to the enduring legacy of American automotive engineering. This truck, born during a pivotal era of design innovation, captured the imagination of a nation seeking both style and utility. Its sleek lines and powerful engine made it a standout on the roads, while its rugged construction ensured it could handle the demands of a growing economy.
The 1937 GMC Custom represented a significant departure from its predecessors, incorporating advanced design elements that emphasized both functionality and aesthetic appeal. The influence of Art Deco and Streamline Moderne design principles is evident in its flowing curves and streamlined bodywork, a trend that would define the automotive landscape for years to come.
The 1937 GMC Custom
The 1937 GMC Custom was a significant step forward in the evolution of General Motors’ commercial vehicle line, marking a transition from utilitarian workhorses to more stylish and refined trucks. This model offered a blend of rugged durability and modern design, attracting a wider range of buyers beyond traditional commercial users.
Design and Features
The 1937 GMC Custom featured a distinctive Art Deco-inspired design that reflected the aesthetic trends of the era. The truck’s sleek lines, rounded fenders, and chrome accents gave it a sophisticated appearance, setting it apart from its more utilitarian predecessors.
The 1937 GMC Custom, with its Art Deco styling and powerful engine, represented a pinnacle of automotive design for its time. While sharing a lineage with the later GMC trucks, it predates the iconic 1941 GMC K1500 , which boasted a more rugged and functional design.
The 1937 GMC Custom, however, remains a cherished classic, embodying the elegance and innovation of the era.
- Exterior:The 1937 GMC Custom showcased a streamlined body with a distinctive, upright grille featuring horizontal chrome bars. The truck’s rounded fenders, integrated headlights, and chrome accents contributed to its elegant and modern look.
- Interior:The interior of the 1937 GMC Custom offered a more comfortable and refined experience than earlier models. The cab featured a well-appointed dashboard with gauges and controls placed for ease of use. The seats were designed for greater comfort, providing a more enjoyable driving experience.
- Engine:The 1937 GMC Custom was powered by a 248-cubic-inch, six-cylinder engine that generated 90 horsepower. This engine provided ample power for hauling goods and navigating various road conditions.
- Chassis:The truck’s sturdy chassis, designed for durability and load-carrying capacity, was a testament to GMC’s commitment to quality engineering. The suspension system provided a smooth ride, even when carrying heavy loads.
Target Market and Significance
The 1937 GMC Custom was designed to appeal to a broader audience than previous models. While still suitable for commercial applications, its refined styling and improved comfort attracted a growing number of private buyers seeking a versatile vehicle for personal use.
- Commercial Users:The 1937 GMC Custom continued to serve the needs of businesses, offering a reliable and durable platform for hauling goods and materials. Its increased payload capacity and improved driving dynamics made it an attractive option for a variety of commercial applications.
- Private Buyers:The 1937 GMC Custom’s stylish design and comfortable interior made it appealing to private buyers who desired a rugged yet stylish vehicle for personal use. The truck’s versatility, with its ability to handle both work and recreational tasks, made it a popular choice for a wide range of individuals.
The 1937 GMC Custom’s success in attracting both commercial and private buyers reflected a significant shift in the American automotive industry. The demand for vehicles that combined practicality with style and comfort was on the rise, and GMC’s response with the 1937 Custom played a key role in shaping the future of the truck market.
Design and Styling of the 1937 GMC Custom
The 1937 GMC Custom was a groundbreaking vehicle that showcased the innovative design and engineering advancements of the era. Its unique styling elements and adherence to popular design trends made it a standout among other vehicles of the time.
Influence of Art Deco and Streamline Moderne
The 1937 GMC Custom exemplified the prevailing design trends of the era, namely Art Deco and Streamline Moderne. These movements emphasized geometric forms, streamlined aesthetics, and a sense of modernity. The vehicle’s design incorporated elements such as:
- Streamlined bodywork:The body was designed with a smooth, aerodynamic shape, reducing wind resistance and enhancing efficiency. This was a key feature of Streamline Moderne design, which sought to create a sense of speed and movement.
- Geometric details:The grille, headlights, and other details were designed with geometric shapes, a hallmark of Art Deco. These elements added a sense of sophistication and elegance to the vehicle’s overall appearance.
- Emphasis on chrome:The use of chrome accents on the grille, bumpers, and other trim elements further enhanced the vehicle’s luxurious and modern aesthetic. Chrome was a popular material in Art Deco design, as it reflected light and created a sense of glamour.
Materials and Craftsmanship
The 1937 GMC Custom was meticulously crafted using high-quality materials and advanced manufacturing techniques. The body was constructed from steel, which was then painted with durable enamel paint. The interior featured luxurious upholstery, wood trim, and chrome accents, reflecting the craftsmanship and attention to detail that characterized the era.
Technical Aspects of the 1937 GMC Custom
The 1937 GMC Custom, a product of General Motors’ commercial vehicle division, boasted a robust technical foundation that contributed to its success in the market. This section delves into the technical aspects of the 1937 GMC Custom, exploring its engine options, transmission, suspension, and braking systems.
The 1937 GMC Custom, with its Art Deco styling and powerful engine, represented a significant departure from the previous generation. While it was a far cry from the modern SUVs like the 1999 GMC Suburban , it laid the foundation for GMC’s reputation for robust and dependable vehicles.
The 1937 Custom, with its timeless design and innovative features, continues to be admired by classic car enthusiasts today.
Engine Options and Performance
The 1937 GMC Custom offered a range of engine options, catering to diverse needs and applications. The most common engine was a 228 cubic inch inline-six cylinder engine. This engine, known for its reliability and durability, produced approximately 70 horsepower.
For heavier-duty applications, GMC offered a larger 296 cubic inch inline-six engine, which generated around 90 horsepower. These engines were paired with a four-speed manual transmission, providing adequate power for hauling cargo and navigating varied terrains.
Transmission, Suspension, and Braking Systems, 1937 GMC Custom
The 1937 GMC Custom’s transmission was a four-speed manual gearbox, designed for smooth shifting and efficient power delivery. The suspension system utilized a combination of leaf springs in the front and rear, providing a comfortable ride and adequate load-carrying capacity.
The braking system featured hydraulic drum brakes on all four wheels, offering reliable stopping power.
Comparison to Competitors
The 1937 GMC Custom competed against other commercial trucks from manufacturers like Ford and Chevrolet. While the GMC Custom’s engines offered comparable power output to its rivals, it stood out with its robust construction and durable components. The truck’s suspension system provided a more comfortable ride than some of its competitors, making it suitable for longer journeys and heavier loads.
The 1937 GMC Custom in Popular Culture
While the 1937 GMC Custom may not have achieved the same level of iconic status as some of its contemporaries, it has nonetheless left its mark on popular culture, appearing in various forms of media. Its sleek design and powerful engine have made it a popular choice for filmmakers and television producers looking to add a touch of vintage Americana to their productions.
Appearances in Film and Television
The 1937 GMC Custom has made appearances in a number of films and television shows, often serving as a backdrop for stories set in the 1930s and 1940s. These appearances have helped to solidify the truck’s place in the public consciousness as a symbol of a bygone era.
- The 1937 GMC Custom is featured in the 1994 film-The Shawshank Redemption* as the truck that Red drives after his release from prison. This scene, in which Red drives the truck across the country to meet Andy Dufresne in Mexico, is a powerful symbol of freedom and new beginnings.
- In the 2003 film-Seabiscuit*, a 1937 GMC Custom is used to transport the famous racehorse to and from various events. This scene helps to showcase the truck’s durability and reliability, as it is able to withstand the rigors of transporting a large animal over long distances.
- The 1937 GMC Custom has also made appearances in several television shows, including-Mad Men* and -Boardwalk Empire*. These shows often use the truck to depict the glamorous lifestyle of the wealthy and powerful during the 1930s and 1940s.
Influence on Public Perception of Trucks
The 1937 GMC Custom played a significant role in shaping the public perception of trucks during the 1930s. Prior to the introduction of the Custom, trucks were often seen as utilitarian vehicles, designed for work rather than style. However, the Custom’s sleek design and luxurious features helped to change this perception.
The truck became a symbol of progress and modernity, and it helped to pave the way for the development of more stylish and sophisticated trucks in the years to come.
“The 1937 GMC Custom was a revolutionary truck that helped to change the way people thought about trucks. It was a stylish and powerful vehicle that was as much at home on the road as it was on the job site.”
- A History of Trucks in America*
Collecting and Restoring the 1937 GMC Custom
The 1937 GMC Custom is a sought-after classic truck that attracts collectors and enthusiasts worldwide. Its timeless design, historical significance, and potential for restoration make it a valuable addition to any automotive collection.
Current Collector Market and Value
The collector market for the 1937 GMC Custom is strong, with prices varying based on condition, originality, and rarity. Well-preserved and restored examples can command significant sums, reflecting their historical importance and desirability. For instance, a fully restored 1937 GMC Custom with a rare body style and original engine could fetch upwards of $50,000 or more.
Challenges and Rewards of Restoration
Restoring a 1937 GMC Custom to its original condition can be a rewarding but challenging endeavor.
Challenges
- Finding Parts:Sourcing original parts can be difficult and expensive due to the age of the vehicle.
- Technical Expertise:Restoration requires specialized knowledge and skills, particularly in areas like engine rebuilding, bodywork, and paint.
- Time Commitment:Restoring a classic truck to a high standard can be a time-consuming process, requiring dedication and patience.
Rewards
- Historical Preservation:Restoration helps preserve a piece of automotive history and ensures its continued enjoyment for future generations.
- Personal Fulfillment:The process of restoring a classic truck can be deeply satisfying, offering a sense of accomplishment and pride.
- Investment Potential:Well-restored classic trucks can appreciate in value over time, potentially offering a return on investment.
Resources for Enthusiasts
- GMC Clubs:Joining a GMC club connects enthusiasts with other owners, providing access to resources, information, and support.
- Online Forums:Online forums dedicated to classic trucks offer a platform for enthusiasts to share information, ask questions, and find parts.
- Restoration Shops:Specialized restoration shops can provide professional expertise and services for those seeking a high-quality restoration.
Final Review
The 1937 GMC Custom remains a cherished symbol of American automotive history, a testament to the ingenuity and craftsmanship of its time. Its enduring popularity among collectors and enthusiasts is a testament to its enduring appeal. Whether admired for its sleek design, powerful engine, or historical significance, the 1937 GMC Custom continues to captivate imaginations and inspire generations of automotive enthusiasts.
