The 1979 Ford Ranchero, the final iteration of the iconic Ford pickup-car hybrid, arrived at a pivotal moment in American automotive history. The late 1970s saw the rise of fuel-efficient vehicles and a shift away from the muscle cars of the past.
This transition, however, did not diminish the appeal of the Ranchero, which continued to offer a unique blend of practicality and style.
The 1979 model year marked a departure from the previous generation, featuring a more streamlined design inspired by the Ford LTD. While retaining its classic Ranchero identity, the 1979 model showcased a modern aesthetic that reflected the changing times. The introduction of new engine options, including a fuel-efficient 3.3-liter V6, further emphasized the Ranchero’s adaptability to the evolving automotive landscape.
Introduction: 1979 Ford Ranchero
The 1979 Ford Ranchero was the last iteration of the second-generation Ranchero, a unique vehicle that combined the practicality of a station wagon with the sporty styling of a coupe. Introduced in 1972, the second-generation Ranchero underwent several changes throughout its production run, culminating in the 1979 model year.
This year marked a significant transition for the Ranchero, as it faced increasing competition from other vehicles and the evolving preferences of American car buyers.
The Significance of 1979
The 1979 model year was significant for the Ranchero due to several key factors. Firstly, it represented the last year of production for the second-generation model. Ford decided to discontinue the Ranchero after 1979, paving the way for a new generation that would be launched in 1980.
The 1979 Ford Ranchero, a classic example of the “car-truck” fusion, represented a departure from the more traditional, rugged styling of earlier models. While its design was more contemporary, it still evoked a sense of nostalgia, perhaps drawing inspiration from the iconic 1933 Ford 4-Dr Sedan with its sleek lines and vintage charm.
Ultimately, the 1979 Ranchero stood as a testament to Ford’s ability to adapt to changing times while still honoring its rich automotive heritage.
This decision was driven by a combination of factors, including declining sales and the growing popularity of other vehicle types, such as SUVs and minivans. Secondly, the 1979 Ranchero was the last model year to be offered with a wide range of engine options, including the powerful 351 cubic inch V8.
This engine, known for its torque and performance, was a popular choice among Ranchero enthusiasts.
The American Automotive Industry in 1979
The American automotive industry in 1979 was facing a challenging period. The energy crisis of the 1970s had significantly impacted consumer demand for large, gas-guzzling vehicles. The public was increasingly seeking vehicles that offered better fuel economy and affordability. In response, American automakers began to focus on smaller, more fuel-efficient vehicles.
This shift in consumer preferences and industry trends played a role in the decision to discontinue the Ranchero, as it was perceived as a large and inefficient vehicle.
Design and Styling
The 1979 Ford Ranchero, a stylish blend of car and truck, continued the legacy of its predecessors with a distinctive design that reflected the automotive trends of the late 1970s. This model year saw a significant redesign that brought about a more angular and boxy appearance, reflecting the growing popularity of this style in the era.
Exterior Design
The 1979 Ranchero’s exterior design was a departure from the previous, more rounded models. The front end featured a large, rectangular grille with horizontal chrome bars, flanked by rectangular headlights. The hood was long and flat, with a prominent crease running down the center.
The side profile showcased a sharp, angular design with a pronounced character line running along the sides. The rear end was equally angular, with a large, wraparound taillight assembly and a distinctive tailgate design.
Comparison with Previous Models
The 1979 Ranchero’s design was a significant departure from the previous models. The earlier Ranchero models, especially those from the 1960s and early 1970s, had a more rounded and flowing design, reminiscent of the classic American muscle cars of the era.
The 1979 model, however, embraced the angular and boxy styling that was becoming popular in the late 1970s. This shift in design reflected the changing automotive trends and the increasing emphasis on practicality and fuel efficiency.
Chrome and Styling Elements
The 1979 Ranchero featured extensive use of chrome, a hallmark of American cars in the 1970s. The grille, bumpers, window trim, and side moldings were all adorned with chrome accents. This liberal use of chrome added a touch of elegance and sophistication to the Ranchero’s design.
Other styling elements included a vinyl roof, available in various colors, and wheel covers with a distinctive design.
The 1979 Ford Ranchero, a classic example of the “car-truck” fusion, marked a departure from the sleek lines of earlier models. While it lacked the vintage charm of a 1937 Ford 3-Window Coupe , it offered a practical blend of hauling capability and car-like comfort.
The Ranchero’s popularity ultimately faded, replaced by the growing appeal of SUVs, but its unique blend of style and utility remains a testament to Ford’s innovative spirit.
Interior Design, 1979 Ford Ranchero
The interior of the 1979 Ranchero was designed for comfort and practicality. The dashboard featured a simple layout with easy-to-read gauges and controls. The seats were upholstered in durable cloth or vinyl, and the cabin was spacious enough to accommodate both passengers and cargo.
Exterior Colors and Interior Trims
The 1979 Ranchero was available in a wide range of exterior colors and interior trims, offering customers a variety of personalization options.
| Exterior Colors | Interior Trims |
|---|---|
| Aqua | Blue Cloth |
| Black | Blue Vinyl |
| Bright Red | Tan Cloth |
| Copper | Tan Vinyl |
| Dark Blue | Black Cloth |
| Dark Green | Black Vinyl |
| Gold | White Cloth |
| Light Blue | White Vinyl |
| Light Green | Red Cloth |
| Medium Green | Red Vinyl |
| Silver | Brown Cloth |
| White | Brown Vinyl |
Performance and Handling
The 1979 Ford Ranchero, while known for its unique blend of practicality and style, offered a range of engine options catering to different driving needs. The performance and handling characteristics of the Ranchero were influenced by these engines, along with its suspension setup and overall design.
Engine Options and Performance
The 1979 Ford Ranchero was available with a selection of V8 engines, each offering a distinct balance of power and fuel efficiency.
- The standard engine was the 302 cubic inch (4.9L) V8, producing 140 horsepower and 230 lb-ft of torque.This engine provided adequate power for everyday driving, and its fuel economy was respectable for its size.
- The optional 351 cubic inch (5.7L) V8 generated 157 horsepower and 255 lb-ft of torque.This engine offered a noticeable performance boost over the base engine, making it more suitable for towing or hauling heavier loads.
- The top-of-the-line engine was the 400 cubic inch (6.6L) V8, which produced 170 horsepower and 280 lb-ft of torque.This engine provided the most power and torque of the available options, delivering a spirited driving experience.
While these engines offered respectable power for their time, fuel economy was a concern. The 302 cubic inch engine achieved an estimated 15 mpg in the city and 20 mpg on the highway, while the larger engines offered slightly lower fuel economy.
Transmission Options
The 1979 Ford Ranchero came with a choice of three transmissions:
- A three-speed automatic transmission was standard.This transmission provided smooth shifting and was suitable for everyday driving.
- A four-speed manual transmission was also available.This transmission offered more control over the engine and was favored by drivers who preferred a more engaging driving experience.
- A three-speed automatic transmission with overdrive was available as an option.This transmission provided better fuel economy on the highway by allowing the engine to run at lower RPMs.
Suspension and Handling
The 1979 Ford Ranchero featured a front suspension with coil springs and a rear suspension with leaf springs. This setup provided a comfortable ride while offering adequate handling for its size. The Ranchero’s steering was generally considered to be precise and responsive.
Acceleration, Braking, and Turning
The 1979 Ford Ranchero’s acceleration, braking, and turning performance were influenced by the chosen engine and transmission options. With the base 302 cubic inch engine, the Ranchero could reach 0-60 mph in around 10 seconds. The larger engines offered quicker acceleration times.
The Ranchero’s braking performance was adequate for its time, but it lacked the responsiveness of modern vehicles. Its turning radius was relatively wide, making it less agile in tight spaces.
Features and Options
The 1979 Ford Ranchero, a unique blend of car and truck, offered a range of features and options designed to cater to diverse needs and preferences. From standard amenities to optional extras, the Ranchero provided a comfortable and functional driving experience.
Standard Features
The standard features included in the 1979 Ranchero provided a solid foundation for a comfortable and functional driving experience.
- Vinyl upholstery: This material was durable and easy to clean, making it practical for everyday use.
- AM radio: This allowed drivers to enjoy their favorite music while on the road.
- Power steering: This feature made maneuvering the Ranchero easier, especially in tight spaces.
- Front disc brakes: This provided superior braking performance compared to drum brakes.
- Steel wheels: These wheels were durable and reliable, providing a solid foundation for the vehicle.
Available Options and Packages
Ford offered a variety of options and packages to enhance the Ranchero’s functionality and comfort. These options allowed buyers to customize their vehicles to meet their specific needs and preferences.
- Air conditioning: This provided welcome relief from the heat, making long drives more comfortable.
- Automatic transmission: This made driving more convenient, especially in stop-and-go traffic.
- Power brakes: This enhanced braking performance, providing a more responsive and controlled braking experience.
- AM/FM radio: This expanded the range of radio stations available to drivers, offering more entertainment options.
- Vinyl roof: This added a touch of style and sophistication to the Ranchero’s exterior.
- Tinted glass: This helped to reduce glare and improve visibility, enhancing the driving experience.
- Rear window defroster: This provided clear visibility in cold weather conditions, ensuring safe driving.
- Heavy-duty suspension: This option was designed for drivers who frequently carried heavy loads in the bed of their Ranchero.
- Sport appearance package: This package included cosmetic enhancements such as a sport grille, unique wheels, and a sport steering wheel, giving the Ranchero a more aggressive look.
Notable Features
The 1979 Ranchero featured some unique and notable elements that contributed to its appeal.
- Spacious cargo bed: This provided ample room for hauling cargo, making the Ranchero a versatile vehicle for both work and leisure.
- Comfortable interior: The Ranchero’s interior was designed for comfort and convenience, offering a pleasant driving experience.
- Fuel-efficient engine: The Ranchero’s engine was known for its fuel efficiency, making it an economical choice for daily driving.
Trim Levels and Features
The 1979 Ford Ranchero was available in two trim levels: the base model and the Custom trim.
| Trim Level | Features |
|---|---|
| Base | Vinyl upholstery, AM radio, power steering, front disc brakes, steel wheels |
| Custom | All base model features plus: cloth upholstery, AM/FM radio, power brakes, vinyl roof, tinted glass, rear window defroster |
Reception and Legacy
The 1979 Ford Ranchero, a unique blend of car and truck, received mixed reviews upon its release. While some praised its practicality and versatility, others criticized its design and performance, particularly in comparison to its predecessors.
Sales and Popularity
Despite the mixed reception, the 1979 Ranchero experienced moderate sales success. The model year saw a total of 36,894 units sold, representing a decline from the previous year’s figures. This decrease can be attributed to several factors, including the growing popularity of compact and fuel-efficient vehicles, the increasing price of gasoline, and the perception that the Ranchero was becoming outdated.
Significant Events and Milestones
The 1979 Ranchero marked a significant shift in the model’s design and engineering. The introduction of the Fox platform, a lighter and more fuel-efficient chassis, aimed to improve fuel economy and handling. This change, however, led to a reduction in cargo space and payload capacity, which some customers found to be a drawback.
Legacy and Impact
The 1979 Ranchero, while not a sales sensation, played a significant role in the evolution of the Ford Ranchero lineage. Its introduction of the Fox platform set the stage for future models and laid the groundwork for the development of the Ford Taurus, a popular and successful sedan.
While the Ranchero was discontinued in 1979, its legacy continues to inspire enthusiasts and collectors.
Collector’s Interest
The 1979 Ford Ranchero, a unique blend of car and truck, holds a special place in the hearts of many automotive enthusiasts. While not as widely sought after as some of its muscle car counterparts, it has steadily gained traction in the collector’s market, particularly among those who appreciate its practicality and nostalgic appeal.
Factors Influencing Value
Several factors influence the value of a 1979 Ford Ranchero, making it a fascinating subject for collectors.
- Condition: As with any collectible, the condition of the vehicle is paramount. Well-preserved, original examples with low mileage and minimal rust command the highest prices.
- Trim Level: The Ranchero was available in various trim levels, from the basic “Custom” to the luxurious “LTD.” Higher trim levels, with their added features and amenities, generally fetch higher prices.
- Rarity: Certain options and color combinations are rarer than others, increasing their desirability among collectors. For instance, the “Cobra” package, which included a sporty appearance and performance upgrades, is highly sought after.
- Originality: Original, unrestored examples are highly prized by collectors, as they represent a piece of automotive history.
- Documentation: Complete documentation, such as service records, owner’s manuals, and original sales brochures, adds to the value of a Ranchero, providing a complete picture of its history.
Restoration and Preservation Efforts
The restoration and preservation of 1979 Ford Rancheros is a labor of love for many enthusiasts. These efforts involve meticulous attention to detail, sourcing original parts, and ensuring the vehicle is returned to its former glory.
The 1979 Ford Ranchero, a unique blend of car and truck, was a popular choice for those seeking practicality and style. While its design was rooted in the American muscle car era, it offered a more functional approach compared to its iconic cousin, the 1967 Ford Mustang , which embodied pure performance and sporty aesthetics.
The Ranchero, with its spacious cargo bed and comfortable interior, proved a versatile vehicle for a wide range of needs, appealing to both families and individuals seeking a blend of utility and classic American charm.
- Restoration Resources: Several resources are available to assist owners in their restoration efforts, including specialized parts suppliers, online forums, and restoration clubs.
- Preservation: For those who prefer to keep their Ranchero in its original condition, preservation is key. This involves regular maintenance, proper storage, and avoiding modifications that detract from the vehicle’s originality.
Average Market Value
The average market value of a 1979 Ford Ranchero varies significantly depending on trim level, condition, and other factors. The following table provides a general overview of estimated values:
| Trim Level | Condition | Average Market Value (USD) |
|---|---|---|
| Custom | Excellent | $10,000
|
| Custom | Good | $5,000
|
| LTD | Excellent | $15,000
|
| LTD | Good | $8,000
|
| Cobra | Excellent | $20,000
|
| Cobra | Good | $12,000
|
Note:These values are estimates and can vary depending on location, market conditions, and individual vehicle specifics.
Cultural Impact
The 1979 Ford Ranchero, a unique blend of car and truck, left its mark on popular culture, reflecting the changing times and the spirit of the late 1970s. Its distinctive design and practical appeal resonated with audiences, making it a popular choice for both families and individuals.
Appearances in Media
The Ranchero’s popularity led to its appearances in various forms of media, showcasing its versatility and appeal. While not as prominent as some other iconic vehicles, the Ranchero’s presence in movies, television shows, and music videos contributed to its cultural recognition.
- In the 1979 film “The Jerk,” starring Steve Martin, a 1979 Ranchero appears as a prop, highlighting its practicality and association with everyday life in the late 1970s.
- The Ranchero also made an appearance in the popular 1980s television show “Knight Rider,” further solidifying its image as a reliable and rugged vehicle.
- In the 1980s, the Ranchero was featured in several music videos, including a memorable appearance in a video by the band “Huey Lewis and the News,” demonstrating its ability to capture the energy and spirit of the era.
Cultural Significance
The 1979 Ford Ranchero served as a symbol of the late 1970s, embodying the era’s values of practicality, functionality, and affordability. It reflected the changing social landscape, as families sought vehicles that could accommodate both their daily needs and recreational activities.
The Ranchero’s unique blend of car and truck features resonated with this desire for versatility, making it a popular choice for those who wanted the best of both worlds.
The Ranchero’s success in the late 1970s was not simply due to its practical features but also its ability to embody the spirit of the era.
Final Thoughts
The 1979 Ford Ranchero, while representing the end of an era, solidified the legacy of this unique vehicle. Its blend of practicality, style, and performance resonated with a generation of drivers who sought a vehicle that could handle everyday tasks while offering a touch of American muscle.
The Ranchero’s influence on automotive design and its lasting impact on popular culture continue to inspire enthusiasts today, ensuring its place as a cherished icon of the American automotive landscape.