1977 Plymouth Volare, a name that evokes both nostalgia and controversy in the automotive world. Released in a time of major upheaval for the American auto industry, the Volare was meant to be a savior for Plymouth, a brand struggling to compete with the rising tide of foreign imports.
It was a car that promised style, practicality, and performance, all wrapped in a package that was designed to appeal to a wide range of buyers. However, the Volare’s story is not one of unbridled success. Despite its initial popularity, the car was plagued by quality issues and reliability problems, leading to a decline in sales and ultimately, its discontinuation in 1980.
This article will delve into the fascinating history of the 1977 Plymouth Volare, exploring its design, features, performance, and cultural impact. We will examine the reasons behind its initial success and subsequent downfall, shedding light on the factors that contributed to its legacy as both a symbol of hope and disappointment in the American automotive landscape.
Introduction
The Plymouth Volare, introduced in 1977, was a mid-size car produced by the Plymouth division of Chrysler Corporation. It was a crucial part of Chrysler’s strategy to regain market share after a period of financial struggles. The Volare’s arrival coincided with the energy crisis and growing demand for fuel-efficient vehicles, which made it a significant player in the American automotive landscape.
Significance within the Plymouth Lineup
The Plymouth Volare marked a significant shift in the Plymouth lineup. Prior to its introduction, Plymouth was known for its compact and budget-oriented models. The Volare, however, aimed to compete in the popular mid-size segment, offering a more spacious and comfortable driving experience.
It was intended to attract buyers who were looking for a balance between affordability and features.
Design and Features: 1977 Plymouth Volare
The Plymouth Volare, launched in 1976 as a 1977 model year car, was a significant departure from Plymouth’s previous offerings, aiming to capture a larger share of the compact car market. It was a departure from the traditional, boxy styling of earlier Plymouths, and it was designed to be both stylish and practical.
Exterior Design, 1977 Plymouth Volare
The Volare’s exterior design was characterized by its sharp, angular lines and its large, wraparound windshield. The front end featured a distinctive grille with a prominent, horizontal chrome bar, flanked by rectangular headlights. The car’s profile was defined by its sloping roofline and its large, wraparound rear window.
The Volare’s rear end featured a simple, functional design with vertical taillights.The Volare was available in a variety of body styles, including a two-door coupe, a four-door sedan, and a three-door wagon. All versions of the Volare featured a distinctive “coke bottle” shape, with a narrow waist and flared fenders.
This design element was popular in the 1970s and helped to give the Volare a sporty and aggressive look.
Interior Design
The Volare’s interior was designed to be both comfortable and functional. The dashboard featured a simple, clean design with a large, centrally located instrument cluster. The Volare’s seats were comfortable and supportive, and the car offered ample headroom and legroom for passengers.The Volare’s interior was available in a variety of trim levels, with higher-end models featuring features such as air conditioning, power steering, and an AM/FM radio.
The 1977 Plymouth Volare was a popular choice for families, offering a comfortable ride and decent fuel economy for the era. However, it wasn’t long before Chrysler faced a reputation crisis due to the car’s susceptibility to rust and a number of quality control issues.
By 1989, Plymouth had introduced the 1989 Plymouth Fury , a more modern and reliable offering, but it was too late to save the Volare’s legacy. While the Volare ultimately faded from the market, it remains a significant part of automotive history, representing a time of change and innovation within the industry.
The Volare’s interior was also available in a variety of color combinations, giving buyers a wide range of customization options.
Design Comparison
The Volare’s design was a significant departure from the traditional, boxy styling of earlier Plymouths. It was more aerodynamic and modern than its predecessors, and it featured a more upscale interior. The Volare’s design was also influenced by the growing popularity of compact cars in the 1970s.
It was designed to be more fuel-efficient and more affordable than larger, more traditional sedans.Compared to other vehicles of the time, the Volare’s design was somewhat controversial. Some critics praised its sharp styling and its modern features, while others found it to be too angular and too radical.
The Volare’s design was also criticized for its lack of originality, with some critics pointing out its similarities to other compact cars of the time, such as the Ford Pinto and the Chevrolet Vega.
Engine Options and Performance
The Plymouth Volare offered a range of engine options, catering to different performance preferences and budgets. Each engine option provided a distinct driving experience, with varying levels of power and fuel efficiency.
The 1977 Plymouth Volare, a compact car aimed at capturing the fuel-conscious market, marked a significant departure from the muscle car era. While it lacked the power of its predecessors, the Volare shared a similar spirit of innovation with the 1965 Plymouth Belvedere 2 , which introduced the Torsion-Aire suspension system.
The Volare, though criticized for its quality issues, ultimately represented a turning point in Plymouth’s history, demonstrating a willingness to adapt to changing consumer demands.
Engine Options
The Plymouth Volare was available with three different engine options:
- 2.3L (140 cu in) “Slant Six” I4:This engine was the standard option, delivering a modest 95 hp. It was known for its fuel efficiency and reliability, making it a popular choice for everyday driving.
- 3.7L (225 cu in) “Lean Burn” I6:This engine offered more power, producing 110 hp. It was a popular upgrade for those seeking a more spirited driving experience.
- 5.2L (318 cu in) V8:This engine was the most powerful option, delivering 145 hp. It was primarily available on higher trim levels and was designed for those seeking performance and towing capability.
Performance Characteristics
The performance of the Volare varied significantly depending on the engine option selected.
- 2.3L “Slant Six” I4:The base engine was known for its fuel efficiency, with an EPA-estimated fuel economy of 23 mpg city and 31 mpg highway. However, its modest power output resulted in a sluggish acceleration and a top speed of around 95 mph.
- 3.7L “Lean Burn” I6:The “Lean Burn” engine provided a noticeable improvement in performance compared to the base engine. It offered a more responsive throttle and a higher top speed, although its fuel efficiency was slightly lower at 19 mpg city and 26 mpg highway.
- 5.2L V8:The V8 engine delivered the most powerful performance, with a 0-60 mph time of around 9 seconds and a top speed of over 100 mph. However, its fuel economy was significantly lower, at 15 mpg city and 20 mpg highway.
Comparison to Competitors
The Plymouth Volare’s performance was generally considered to be average for its class, with its main competitors including the Ford Granada, Chevrolet Nova, and AMC Matador.
The 1977 Plymouth Volare, though a popular car in its time, lacked the timeless elegance of earlier models. For a glimpse of Plymouth’s past glory, consider the 1933 Plymouth 2-Dr Coupe. This classic coupe, with its sleek lines and Art Deco styling, showcases a design philosophy that transcended the decades.
While the Volare might have been a practical choice for the era, the 1933 coupe embodies the spirit of a bygone era, reminding us of the enduring appeal of classic American automobiles.
- The Ford Granada offered a wider range of engine options, including a powerful 4.9L V8 that outperformed the Volare’s 5.2L V8.
- The Chevrolet Nova was generally considered to be more fuel-efficient than the Volare, particularly with its smaller engine options.
- The AMC Matador, like the Volare, offered a mix of engine options, with its 5.0L V8 being comparable in performance to the Volare’s 5.2L V8.
Safety and Reliability
The Plymouth Volare, like many cars of its era, faced scrutiny regarding its safety and reliability. While it boasted some innovative features for its time, its overall record was marked by mixed reviews and some notable issues.
Safety Features
The Volare incorporated several safety features designed to enhance occupant protection. These included:
- Energy-absorbing steering column:This feature was designed to collapse in a frontal collision, reducing the risk of chest injuries to the driver.
- Padded instrument panel:This helped to mitigate potential injuries to passengers in the event of an impact.
- Standard safety belts:The Volare came equipped with standard lap and shoulder belts for all seating positions.
- Optional features:Buyers could opt for additional safety features such as disc brakes, power steering, and a rear window defroster.
Reliability Concerns
Despite its safety features, the Volare’s reliability was a significant concern. Several factors contributed to this issue, including:
- Engine problems:The Volare’s engines, particularly the 225 cubic inch slant-six, were prone to overheating and premature wear. This led to frequent repairs and breakdowns.
- Rust issues:The Volare’s body was susceptible to rust, especially in areas with harsh climates. This could lead to structural damage and compromise the vehicle’s integrity.
- Electrical problems:The Volare’s electrical system was known to be unreliable, resulting in issues with lights, gauges, and other components.
Comparison to Contemporaries
In comparison to other vehicles of the era, the Volare’s safety and reliability were considered average. Some competitors, such as the Ford Torino and Chevrolet Monte Carlo, offered comparable safety features but generally had a better reputation for reliability. However, the Volare’s low price point and fuel-efficient engine options made it an attractive option for budget-conscious consumers.
Cultural Impact and Legacy
The Plymouth Volare, despite its troubled history, had a significant impact on popular culture and automotive history. It represented a pivotal moment for Chrysler, and its design and marketing strategies had a lasting influence on the American automotive landscape.
The Volare’s Impact on Popular Culture
The Volare was heavily promoted through advertising campaigns that aimed to create a sense of excitement and innovation. These campaigns featured catchy jingles, memorable slogans, and celebrity endorsements, contributing to the car’s popularity and making it a recognizable symbol of the 1970s.
The Volare was also featured in various forms of media, including television shows, movies, and music. Its distinctive styling and distinctive grille made it a memorable presence on screen. For example, the Volare appeared in the 1978 film “The Buddy Holly Story,” where it was driven by the character of Buddy Holly.
The Volare’s cultural impact is also reflected in its presence in popular culture today. Its distinctive styling and memorable jingles are still recognized by many, and the car continues to be a source of nostalgia for those who remember it from its heyday.
The Volare’s Legacy in Automotive History
The Volare’s legacy is complex, marked by both successes and failures. The car’s innovative design, particularly its front-wheel drive configuration, helped pave the way for the future of compact car design. It also showcased Chrysler’s ability to adapt to changing market demands, as the Volare was introduced during a time of increasing fuel prices and public demand for smaller, more fuel-efficient vehicles.
However, the Volare’s legacy is also tarnished by its reliability issues and its association with Chrysler’s financial struggles. The car’s numerous recalls and its reputation for poor build quality contributed to its eventual discontinuation.
Reasons for the Volare’s Discontinuation
The Volare’s discontinuation was a culmination of several factors:
- Reliability Issues:The Volare was plagued by numerous design flaws and quality control problems, leading to frequent breakdowns and recalls. These issues tarnished the car’s reputation and contributed to its decline in popularity.
- Competition:The Volare faced intense competition from other compact cars, including the Ford Pinto, Chevrolet Vega, and Honda Civic. These cars offered better fuel economy, reliability, and value, making it difficult for the Volare to compete.
- Chrysler’s Financial Struggles:The Volare’s development and production were expensive, and the car’s poor sales performance added to Chrysler’s financial woes. The company was forced to cut production and eventually discontinue the Volare in 1980.
The Volare’s discontinuation marked the end of an era for Chrysler, and the car’s legacy remains a cautionary tale about the importance of quality and reliability in the automotive industry.
End of Discussion
The 1977 Plymouth Volare stands as a reminder of the complexities of the automotive industry. It was a car that embodied both ambition and adversity, a testament to the challenges of innovation and the importance of quality control. While its legacy is a mixed bag, the Volare’s story serves as a valuable lesson in the history of American automobiles, showcasing the importance of understanding the market, meeting consumer demands, and consistently delivering a reliable product.