The 1968 Mercury Cougar, a sleek and powerful muscle car, arrived on the scene as a direct competitor to the Ford Mustang. This model year marked a pivotal moment in the Cougar’s history, with the introduction of a more refined design and a powerful engine lineup that cemented its place as a formidable force in the American automotive landscape.
From its distinctive styling to its impressive performance capabilities, the 1968 Cougar captured the hearts of enthusiasts and became an icon of the era. Its combination of luxury and performance made it a desirable choice for those seeking a stylish and thrilling driving experience.
The 1968 Mercury Cougar: A Stylish and Powerful Muscle Car
The 1968 Mercury Cougar was a groundbreaking model that redefined the personal luxury car market. Introduced as a 1967 model, the Cougar quickly gained popularity for its sleek design, powerful engines, and luxurious features. The 1968 model year saw significant improvements and refinements, solidifying its position as a desirable and iconic American muscle car.
The 1968 Mercury Cougar, with its sleek lines and powerful engine, was a standout in the muscle car era. While the original Cougar shared its platform with the Ford Mustang, later models like the 1977 Mercury Cougar evolved into a more luxurious and refined grand touring car.
The 1968 Cougar, however, remains a cherished classic, representing the spirit of a bygone era of American automotive innovation.
Historical Context of the Cougar’s Introduction
The 1960s witnessed a surge in the popularity of personal luxury cars, driven by a growing demand for stylish and comfortable vehicles that offered performance and sophistication. Ford, recognizing this trend, decided to introduce a new model that would cater to this segment.
The Mercury Cougar was born as a response to the success of the Ford Mustang, aiming to offer a more upscale and luxurious alternative.
Significance of the 1968 Model Year
The 1968 Mercury Cougar marked a significant year for the model, as it introduced several notable changes and improvements. The most significant change was the introduction of the new 390 cubic inch V8 engine, which offered a significant power boost over the previous year’s 289 cubic inch engine.
The 1968 model also featured a redesigned grille and taillights, as well as several interior enhancements, including a new instrument panel and upholstery options.
Performance and Engine Options
The 1968 Mercury Cougar was a performance-oriented car that offered a range of powerful engine options to satisfy different driving needs. From a standard V8 to a high-performance big-block, the Cougar provided a blend of style and power.
The Cougar’s engine lineup offered a selection for every driver, from the daily commuter to the enthusiast seeking thrills. The base engine was a 289 cubic inch (4.7L) V8, generating 200 horsepower. For those desiring more power, a 302 cubic inch (4.9L) V8 with 220 horsepower was available.
The top-of-the-line option was the potent 390 cubic inch (6.4L) V8, delivering 320 horsepower. This engine was paired with a three-speed automatic transmission as standard, while a four-speed manual transmission was offered as an option.
Performance Characteristics
The 289 cubic inch V8 provided adequate power for everyday driving, while the 302 cubic inch V8 offered a noticeable increase in performance. However, the true star of the show was the 390 cubic inch V8. This engine, known for its torque and power, gave the Cougar a thrilling driving experience.
The 1968 Mercury Cougar, a muscle car icon, paved the way for a lineage of sleek and powerful coupes. While the original model boasted a distinctive, almost European-inspired design, the later generations evolved to embrace a more American muscle car aesthetic.
This shift is evident in the 1986 Mercury Cougar , which incorporated a more angular and aggressive look, yet still retained the Cougar’s signature sporty charm. The 1968 Cougar remains a classic, embodying the spirit of a bygone era, while the 1986 model represents a different chapter in the Cougar’s story, showcasing the evolution of American muscle cars through the decades.
Comparison to Competitors
The 1968 Mercury Cougar competed with other popular muscle cars of the era, such as the Ford Mustang, Chevrolet Camaro, and Plymouth Barracuda. While the Cougar’s base engine was comparable to its rivals, the 390 cubic inch V8 engine gave it a significant performance advantage, placing it among the top contenders in the muscle car segment.
Significance of the 390 Cubic Inch V8 Engine
The 390 cubic inch V8 engine played a crucial role in establishing the Cougar’s reputation as a performance car. Its powerful output and throaty exhaust note contributed to the car’s distinctive character. The 390 engine was a testament to Ford’s engineering prowess and solidified the Cougar’s position as a formidable muscle car.
The 1968 Mercury Cougar was a bold statement, a muscular coupe that blended luxury and performance. While its design remained influential for years, the 1970s brought about a shift in automotive trends, and the 1976 Mercury Cougar reflected this with a more streamlined and rounded aesthetic.
Despite the stylistic changes, the 1968 model continued to hold a special place in the hearts of enthusiasts, a symbol of a bygone era of American muscle.
Cultural Impact and Legacy: 1968 Mercury Cougar
The 1968 Mercury Cougar, a stylish and powerful muscle car, left a lasting mark on American culture, influencing fashion, music, and popular media. Its sleek design and performance capabilities made it a symbol of the era’s spirit of freedom and individuality.
The Cougar’s Role in Popular Culture, 1968 Mercury Cougar
The 1968 Cougar’s influence extended beyond the automotive realm, becoming a fixture in popular culture. It appeared in numerous films, television shows, and music videos, often representing a sense of rebellion and cool.
- The Cougar was featured in the 1968 film “The Thomas Crown Affair,” driven by Steve McQueen, further solidifying its image as a car for the stylish and sophisticated.
- In the 1970s television series “The Dukes of Hazzard,” the General Lee, a 1969 Dodge Charger, was frequently shown racing against a 1969 Cougar, further cementing its place in the American cultural landscape.
- The Cougar was also popular among musicians, with many artists featuring the car in their music videos and album covers, including the iconic “Born to Be Wild” by Steppenwolf, a song that epitomized the rebellious spirit of the era.
The Cougar’s Lasting Legacy
The 1968 Cougar’s legacy continues to resonate today, with enthusiasts and collectors appreciating its classic design and performance. It remains a sought-after collectible, with prices for well-maintained examples increasing steadily over time.
- The Cougar’s influence can be seen in modern muscle cars, which often incorporate elements of its sleek design and powerful performance.
- The Cougar’s name has been revived by Ford, with the latest generation of the Mustang being offered in a “Cougar” trim level, showcasing the continued relevance of the nameplate.
- The 1968 Cougar is often featured in car shows and rallies, drawing crowds of enthusiasts who appreciate its historical significance and enduring appeal.
Collecting and Restoring
The 1968 Mercury Cougar, a stylish and powerful muscle car, has captivated enthusiasts for decades. Its iconic design, impressive performance, and cultural impact have made it a highly sought-after collector’s car.
Restoring a 1968 Mercury Cougar
Restoring a 1968 Mercury Cougar is a rewarding project for dedicated enthusiasts. The process typically involves a meticulous approach to ensure the car is returned to its original glory.
- Assessment:Begin by thoroughly assessing the car’s condition. Identify areas that need restoration, including bodywork, paint, interior, engine, and mechanical components.
- Disassembly:Once the assessment is complete, carefully disassemble the car. This step allows for a more thorough cleaning, restoration, and inspection of individual components.
- Bodywork:Repair any rust or damage to the body. This may involve welding, patching, and smoothing out imperfections.
- Paint:Strip the old paint and apply a fresh coat, ensuring proper preparation and application techniques.
- Interior:Restore or replace worn-out interior components, such as upholstery, carpets, and dashboard trim.
- Engine and Mechanicals:Rebuild or overhaul the engine and transmission, ensuring they function smoothly and reliably.
- Reassembly:Carefully reassemble the car, paying attention to detail and ensuring all components are properly installed and functioning correctly.
Finding Parts and Information
Restoring a 1968 Mercury Cougar requires access to various parts and resources. Fortunately, a dedicated community of enthusiasts and suppliers make this process easier.
- Online Forums and Communities:Online forums, such as the Cougar Club of America, provide a valuable platform for connecting with fellow enthusiasts, sharing information, and finding parts.
- Specialty Parts Suppliers:Many specialized suppliers cater to classic car restoration, offering a wide range of parts for the 1968 Cougar, including engine components, body panels, interior trim, and more.
- Restoration Shops:If you’re not comfortable performing certain restoration tasks, professional restoration shops can assist with specialized services, such as bodywork, paint, and engine rebuilds.
Collecting a 1968 Mercury Cougar: A Guide
For those interested in collecting a 1968 Mercury Cougar, here are some essential factors to consider:
- Budget:The price of a 1968 Cougar varies depending on its condition, options, and rarity. Be prepared to invest a significant amount of money, especially if you’re seeking a restored or highly original example.
- Condition:Assess the car’s condition carefully. Consider factors such as rust, bodywork, paint, interior, engine, and mechanical components.
- Options:The 1968 Cougar offered various options, including engine choices, transmissions, and interior features. Determine which options are most desirable for you.
- Documentation:Request documentation, such as the original owner’s manual, service records, and any available historical information. This can help you understand the car’s history and potential value.
- Inspection:Before purchasing, have the car inspected by a qualified mechanic. This will help you identify any potential problems or issues that may require significant repairs.
Ultimate Conclusion
The 1968 Mercury Cougar remains a coveted classic, capturing the spirit of a bygone era. Its timeless design, powerful engines, and unique blend of luxury and performance continue to resonate with collectors and enthusiasts alike. Whether cruising down a highway or gracing a car show, the 1968 Cougar stands as a testament to the ingenuity and artistry of American automotive design.
